Operating Model
How a sponsor grows EBITDA and cash after buying a company: price, volume and mix, operating leverage, cost-out programs, working capital and capex.
Buying well gets a deal started; the operating plan decides how it ends. Sponsors are expected to say exactly where more EBITDA and more cash will come from, and interviewers test whether you can put numbers on each lever. This lesson covers the levers in the order a value creation plan usually uses them.
- Grow revenue. Price, volume and mix, which are not worth the same.
- Turn it into EBITDA. Fixed costs make EBITDA move faster than revenue: operating leverage.
- Cut costs. A one-off cost for a permanent saving, valued at the exit multiple.
- Release cash. Collect faster, hold less stock, pay suppliers later.
- Reinvest wisely. Maintenance capex keeps the business; growth capex should earn more than it costs at exit.
Ask of every lever: does it change EBITDA, or only cash? EBITDA changes are worth the exit multiple; cash changes are worth their dollars once. Price, volume, cost-out and growth capex move EBITDA; working capital moves only cash.
A value creation plan, lever by lever
From revenue to cash. Each step points to the chapter that practices it.
Chapters
Revenue build: price, volume and mix
11 minGrowth is three things: charging more, selling more, and selling a different blend. Split it, because they are not worth the same.
- Build revenue from price and volume, product by product
- Split the change in revenue into price, volume and mix
- Find the price rise a revenue target needs at flat volume
- Say which kind of growth reaches EBITDA and which a buyer pays for
Operating leverage and the margin bridge
10 minWith fixed costs, EBITDA moves faster than revenue, in both directions. How much faster is the degree of operating leverage.
- Calculate contribution, EBITDA, margin and the degree of operating leverage
- Grow revenue and find next year's EBITDA and margin
- Separate the effect of operating leverage from plain growth
- Find the revenue a target margin needs
Cost-out programs
10 minPay once to save every year. The run-rate saving, the cost to achieve, the phasing, and why the exit multiple makes it worth it.
- Calculate the run-rate saving, cost to achieve and year-one cash
- Work out the cash payback allowing for phasing
- Value the program at exit and net of its cost
- Find the run-rate saving a value target needs
Working capital as a cash lever
10 minCollect faster, hold less stock, pay suppliers later: cash comes out once, without touching EBITDA.
- Calculate receivables, inventory, payables and net working capital from days
- Calculate the cash conversion cycle
- Work out the cash released by cutting DSO or stretching DPO
- Find the days of DSO to cut for a cash target
Maintenance versus growth capex
10 minSome capex keeps the business standing; some is a bet on more EBITDA. Why the split matters, and when cutting it destroys value.
- Split capex into maintenance and growth, and calculate free cash flow before and after each
- Value growth capex at the exit multiple and work out its payback
- Find the growth capex a target increase in EBITDA needs
- Show whether cutting growth capex before exit helps or hurts